Press News - Archive
18th November 2005
EMD ACQUIRES A NEW COOPERATION PARTNER IN THE
NETHERLANDS
SUPERUNIE (NL) AB WILL BECOME A NEW MEMBER OF EMD WITH
EFFECT FROM 01.01.2006
The number 2 in the Dutch trade, new
full member of EMD - EMD now represented in 19 European
countries - membership represents an important competitive
advantage for Superunie
The partnership between Superunie and EMD
sets a new emphasis in the European trading landscape. At
the Meeting of Shareholders held today, Friday, C.I.V.,
Superunie B.A. from the Netherlands was accepted as a new
full member of Europe’s leading marketing and purchasing
organisation. With immediate effect one of the few markets
in which EMD has not previously been represented will become
part of the network, giving EMD a presence in 19 countries
on the European continent. “With the addition of Superunie
to our organisation, we have been able to not only attract
the largest purchasing organisation in the Netherlands as a
member but to significantly expand our pan-European coverage
to the 26 billion Euro Dutch market”, the Delegate of the
Board of Directors EMD AG, Dr. Peter Hampl, was pleased to
announce. For Superunie CEO Frans Fredrix the membership of
EMD is a “logical step towards securing the competitiveness
of our members against the background of the rapidly
advancing cross-border integration of international trading.
“
Fredrix and Hampl are convinced that
Superunie’s admittance as a new member represents a
significant strengthening of EMD on the international
trading stage. In addition, the head of EMD anticipates that
this will bring a key impetus for internal know-how
transfer. Superunie expects the inclusion on a European-wide
basis through EMD to provide important backing in the
competitive war within the Dutch domestic market – primarily
being fought on the price front – a battle which has
recently become significantly fiercer. As a result of the
EMD membership Superunie is ending its collaboration with
the Belgian retail company Colruyt which up to now has
operated under the “Europartner” name.
With a 26.7% share Superunie is the
number two in the market
With a market share of 26.7 percent Superunie is the number 2 in the Dutch food retail industry,
just behind Albert Heijn. Superunie is the purchasing
organisation organised on a cooperative basis covering
virtually all Dutch wholesalers and retailers. With its 15
members, who together operate more than 1'800 supermarkets,
the new EMD member has a nationwide presence between
Groningen in the North and Maastricht in the South as well
as between the North Sea coast and the Dutch-German border.
In 2004 the Superunie members generated sales of EUR 6.7
billion, posting an increase of 5.1 percent above the figure
for the previous year. The company, founded in 1956 and
based in Beesd, processes 95 percent of its members’
sourcing volume and their centralised invoicing. Superunie
has built up special expertise in the development and
marketing of own labels. The own label portfolio currently
contains 1'000 items, including top quality brands such as
“First Choice Cola” or “Melkan” (dairy products). In
addition, there are the members’ own labels such as PERFEKT,
MARKANT, PLUS AND O’Lacy’s. The customer magazine “Boodschappen”,
produced by Superunie for its members, is particularly
popular. More than three million customers regularly read
the magazine which is published 11 times a year.
Superunie’s 15 members
The members of Superunie are:
Boni-Markten (Nijkerk), Boon Beheer (Sliedrecht), CoopCodis
Holding (Velp), Deen Supermarkten (Hoorn), Kijkgrijp
DekaMarkt (Velsen-Noord), Jumbo Supermarkten (Veghel),
Hoogvliet (Alphen aan den Rijn), Jan Linders (Nieuw Bergen),
Nettorama Distributie (Oosterhout), Poiesz Supermarkt (Sneek),
Sanders Supermarkt (Enschede), Sligro (Veghel), Spar Holding
(Zevenbergen), Sperwer Holding (De Bilt), Vomar Holding (Alkmaar).
EMD’s share of the European market 11.1 percent
(including Superunie)
With the addition of Superunie EMD now
has a sales potential of around 102 billion Euros and a
market share of 11.1 percent. The members from the
independent and autonomous retail trade, more than 1'100 in
total, operate in 19 European countries with 50'000 outlets
in the food retail trade and 40'000 convenience shops,
kiosks and service stations. Together they have a sales area
of around 27 million m2. EMD AG is represented in
the markets of the following countries through its members:
Austria, Belgium, the Czech Republic, Slovakia, Germany,
Denmark, Spain, Finland, Greece, Great Britain, Italy,
Ireland, Sweden, Romania, Poland, Bulgaria, Croatia, Hungary
and now the Netherlands.
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