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Particularly medium-sized companies, such as
those linked within the framework of EMD throughout Europe, are
the most important engines of branded product concepts of
multinational and national brandname article manufacturers in
the food and non-food sectors. Alongside the important
procurement concepts in the own label and no-name goods area,
EMD thus offers the manufacturers of brandname articles
important service functions through its European network:
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Multinational manufacturers are already represented in many
or all countries of Europe, but are becoming increasingly
centralistically controlled from a European headquarters or
a number of European regional bases. EMD provides a
coordination network against these central control
mechanisms of the industry which is tailor made to suit the
international strategy of the brandname article
manufacturers and allows efficiency in implementation as
well as time savings and sales planning in line with
marketing strategy.
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