GREECE 

Shareholder:        

AB ALFA-BETA VASSILOPOULOS S.A.

Athens

Managing Director: Konstantinos Macheras

Market volume: 13,65 billion Euro

Member of EMD since: 2001

Owners: Public limited company, listed on the Athens stock exchange / 61.3 % held by the Delhaize Group

Turnover: 1,22 billion Euro

ALFA-BETA VASSILOPOULOS

In Greece the Delhaize Group is involved with a majority holding in Alfa-Beta, the second-largest trading company in the country.

Over the last ten years the Greek food market has been subject to strong international concentration which represented a major challenge for national companies. Using the international know-how of the group and the local market knowledge it has been possible to expand the position of AB successively in the food retail and cash & carry areas.

Alfa-Beta aspires to become the preferred food retailer in Greece and is pursuing this in particular by its focus on the freshness of the products, local specialities, service and the greatest possible diversity in its range. The corporate culture is oriented towards developing stronger relationships with customers, living core values such as transparency, responsibility and integrity and continuing to cultivate the good reputation of the brand.

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